In the film, ‘Diabolicus,’ the famous Italian actor Toto, also known by his full name _, brilliantly impersonates a loud and boisterous albeit delusional fascist commander — an obvious mockery of the pompous dictator Benito Mussolini.
At the announcement of his brother’s murder, the General tears open his jacket to reveal a shirt that says, ‘me ne frego,’ a common phrase used at the time.
Now we are reclaiming the phrase, not as the silly battle-cry of failed despots, but as the triumphant declaration that life’s day-to-day problems do not bother us. This is our solution.
When someone says your clothes are torn or dirty, be sfacciato and say “me ne frego”–because nothing’s sexier than confidence.